Year 2016 to 2019
Type Design Writing + Marketing
Brief
Create custom content by writing articles for both the Lumens and YLighting websites and blogs. Generate content for multiples streams of customer interaction based on time of year and sales events.
Description
Starting with the Marketing Team, employees were selected from each department to help build a more robust and direct channel of content for customers while harnessing the knowledge and passion within the company at large. The content ranged from simple seasonal trend updates to How To guides for lighting and home decor. This content was published on the retail site as well as the Lumens blog. As the company expanded and became part of the YDesign Group the briefs adjusted accordingly encompassing all aspects of the companies’ brands. This covered not only Lumens but YLighting and the former YLiving site. The content was also expanded into newer mediums by having articles adapted and developed for formats like Instagram’s “Stories” features, stop motion videos, staging examples
and interactive quizzes. Many articles presented on site are primers and were developed to bring customers further into the site or help when choice or technical specifications became too confusing.
